Thursday, 31 May 2012

Treasure Hunt Giveaway Day

It's been a long time since we made a blog post.  That's because we have been up to something.

On Saturday, Names in Lights are having a giveaway day. Nine lights will be offered to pairs of famous tweeters who know one another. The first to retweet wins their Name In Lights (and, of course, it's highly likely that some of the offers will not be taken up by either one.)
The offers will be made by tweet, with an accompanying lighthearted video for each pair.
(All of the videos are basically the same but for a short reference to the people concerned)

Also on Saturday, we will be giving away the same prize to one of our followers ( this is additional to our free monthly prize draw) on the day, in our "Twitter treasure hunt". To be in with a chance of winning, RETWEET all of the original tweets with videos attached (nine in all). The winner will be whoever RTs the most of the videos. If more than one person RTs them all, we will draw a winner from those who have.

If you are one of the many social media marketing people or companies, we would be really grateful if you could lend us your support.
 By support, what we mean is talk about our campaign. We haven't seen anything quite like this done on Twitter before (maybe that is just our ignorance). It should be interesting. We are not asking you to say you like it or support it; we would rather you expressed an honest opinion - if you hate it or think we were wrong to do it, say so!

We have anticipated several possible outcomes; not all of them positive but having had the idea, the temptation to go ahead was too great, they do say "who dares wins", don't they?

Tuesday, 8 May 2012

Here comes a B2B Competition for the UK

I've said it before, I LOVE running our competition and we have been wanting to start another for a while. The first thought was to do a charity raffle but that would be more complicated than you could reasonably expect. Besides, when I meet a wall of apathy, I usually head off in another direction.

So, to the new competition. Open to UK businesses only, it's designed to be as constructive as possible, so entries will be made on Pinterest, by posting an image relating to your business and using the comments box to "pitch" why you should get the light.

The Pinterest board for this competition is here.

 The thinking behind this is that
1.The board will become an interesting showcase for British business.
2. By encouraging your supporters to go and vote for you, you help spread the word about other small businesses.
3.The competition might encourage some small businesses who currently don't use Pinterest to take the plunge and begin exploring how best they can use this very simple, entertaining site.

If you don't know ANYTHING about Pinterest, here is the Wikipedia guide.

At the time of writing, you still need an invite to Pinterest. They are fairly easy to come by but please feel free to contact us to get one.

Deciding the winner is a bit of a worry. Anything where "you can get your friends to vote for you" is open to abuse, so I think we will try to recruit some judges and they could pick the winner from the top five?
 First thoughts are to ask the people who have started some of the British business hashtags if they will make up a judging panel.

Below are the images I'm using to set up the Pinterest board. If you just happen to be reading this and fancy entering, tweet @NamesInLights and we will notify you when the board is open for entries.



All of the current information, rules and conditions about the new competition will be on within a few days of this post.

Thursday, 3 May 2012

I LOVE running our competition

Here's our first "proper" video, having discovered that we had accidentally bought a video camera, too, when we purchased the Finepix 3200, we thought we would try it out. The results are much better than our previous attempts with a borrowed mini dv so I think there will be many more to come.

On Monday, 1st May I drew the winner of the Names In Lights First monthly Free Prize Draw on Twitter.
The winner is @mummaturner and work is already underway on her chosen name MACIE.

The draw was open straight away and the response is wonderful - so far we have had an average of 50 entries per day for the first two days of May. It has proved so popular that we have had to limit entries to one per day. The slight downside is that it is nigh on impossible to keep up with acknowledging each entry, which feels rude. I expect I am going to have to find some sort of software solution, soon.
I am keeping the competition entries dilligently listed in excel, though, ready to be randomised at the end of the month.

We are hoping to find a charity to partner with (it is proving harder than you would think), because we are willing to make another "free monthly prize" but it would be nice to see that raise some money for charity and help spread the word about our little workshop.